Monday, December 11, 2006

YouTube & MySpace, empty vessels?

New York Times reporter Jon Pareles takes a pretty condescending view of big-time names in New Media YouTube and MySpace. In a Sunday story, Pareles criticizes Google and News Corp. for buying the two online sharing sites calling them "a couple of empty vessels." Pareles denigrates MySpace to "an ever-expanding heap of personal ads, random photos, private blathering, demo recordings and camcorder video clips" not worth the $580 million it was bought for and YouTube "a flood of grainy TV excerpts, snarkily edited film clips, homemade video diaries, amateur music videos and shots of people singing along with their stereos" definitely not worth the $1.65 billion.

Not suprisingly, Pareles got slammed by the blogosphere for his point of view. Stacy Kramer wrote a post on paidContent.org "As he explores the cultural meaning, what Pareles skips over is that News Corp.and Google weren’t buying the content as much as the community, the massive traffic and the distribution MySpace.com and YouTube.com provide respectively. That, and the idea that sophisticated online advertising can overcome fragmentation. Of course, that’s our job, not his." I think she's right -- News Corp and Google now have one of the key demographics at their disposal, and that's definitely worth something.

Jeff Jarvis wrote on his media blog BuzzMachine that Pareles, more than anybody, should be celebrating the expanded freedom of expression allowed by these new mediums. "Choice is good, not something to be lamented. Indeed, I find it ironic that a critic, of all people, should be complaining about choice. Choice is precisely what necessitates criticism," he said. Furthermore, he points out that Pareles, being a Big Media hotshot at the New York Times, just doesn't get it. "Pareles makes the common mistake of bringing old-media, mass metrics to the new-media, niche world." From what I've seen, most professional journalists do not understand the value of niche media, but clearly there is since both of these sites are so popular.

While of course traditional journalists feel threatened by user-generated content because it makes their profession a simple pasttime for anyone interested, but Pareles should know better to slam Web users and two of the most important sites online today. Online journalism is the future and Pareles, who probably wants to keep his job at the times, should consider adapting and accepting New Media, in all its forms.

Sunday, December 10, 2006

Online media's younger crowd

CNET published the findings of an interesting study done by The Harrison Group Friday. According to the study on 2006 Teen Trends, they found that Americans aged 13 to 18 spend more than 72 hours a week using electronic media (that includes the Internet, cell phones, television, music and video games). They also found that the devices and platforms on which teens use electronic media often overlap.

While I kind of already assumed that technology was big among the generation younger than me, I think it's good to have studies to back it up. It's empirical proof that media companies are going to have to work harder and faster and disseminate its news across multiple platforms to their reader's attention. And this study is also kind of telling us in an indirect way that soon, as my generation and the teens in this study continue to get older, online media is going to replace print and television as the dominant platform and media companies should start preparing for that now.

It just really makes me wonder what news will be like in the future. From my point of view, there are only amazing opportunities for journalism online.