CNET published the findings of an interesting study done by The Harrison Group Friday. According to the study on 2006 Teen Trends, they found that Americans aged 13 to 18 spend more than 72 hours a week using electronic media (that includes the Internet, cell phones, television, music and video games). They also found that the devices and platforms on which teens use electronic media often overlap.
While I kind of already assumed that technology was big among the generation younger than me, I think it's good to have studies to back it up. It's empirical proof that media companies are going to have to work harder and faster and disseminate its news across multiple platforms to their reader's attention. And this study is also kind of telling us in an indirect way that soon, as my generation and the teens in this study continue to get older, online media is going to replace print and television as the dominant platform and media companies should start preparing for that now.
It just really makes me wonder what news will be like in the future. From my point of view, there are only amazing opportunities for journalism online.
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