It's not very surprising, but Google is in the news again. This time it isn't about YouTube - it's about moving into radio. Reuters has an interesting story on the wire today about how Google starting hiring tons of new radio people and Google plans to launch Google Audio Ads by the end of the year, letting advertisers sign up for targeted radio ads the same way AdWords works for Web search ads. They're doing the same thing with the print edition of newspapers.
It's interesting because Google just bought YouTube and is expanding itself on the Web (did you see that you can now personalize your Google homepage to put different features on it to make it more user-friendly?) but it's also looking for sources of revenue and expansion offline. Google is trying to push its way into the traditional media. It's already a staple of online news, but what will Google's involvement in traditional media mean? Will it help all types of media converge a little easier? Or will their gamble on traditional media fall through? My bet is that Google knows what they are doing and will be as successful offline as online. I guess only time will tell...
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